Memorandum

Sanofi 2Q13 – Diabetes Division up 13%; Lantus up 15%; first reported Lyxumia sales of ~$1 million; U300 glargine submission expected 1H14 – August 4, 2013

Executive Highlights

  • Worldwide Diabetes Division sales grew 13% to €1.6 billion ($2.1 billion), a 5% sequential increase.
  • Lantus continued to be the top-selling diabetes drug; sales grew 15% to €1.4 billion ($1.8 billion).
  • In Lyxumia’s first full quarter on the European market, sales totaled €1 million (~$1.3 million).​ Lyxumia now holds more than 10% of the small German GLP-1 market by volume.
  • Submission of U300 insulin glargine is expected in 1H14.

Sanofi reported 2Q13 financial results on August 1 in a call led by CEO Chris Viehbacher. Total Diabetes Division revenue in 2Q13 totaled €1.6 billion ($2.1 billion), up 16% operationally, 13% as reported year- on-year (YOY), and up 5% sequentially – impressive growth continues as this represents Sanofi Diabetes' 10th consecutive quarter of double-digit growth. Performance was once again driven by strong Lantus sales, which totaled €1.4 billion ($1.8 billion), up 18% operationally and 15% as reported. For the first time, Sanofi reported results for Lyxumia, its once-daily GLP-1 agonist (Sanofi launched Lyxumia in Germany and the UK in March 2013). In 2Q13, Lyxumia sales totaled €1 million (~$1.3 million), and management noted that 18 weeks after launch in Germany, Lyxumia had captured >10% of the GLP-1 market by volume. According to Sanofi's slides, this nearly matches that of BMS/AZ's once- weekly Bydureon. Lyxumia received approval in Japan in June, and Sanofi is preparing for launch there. In the US, Lyxumia remains under FDA review (based on Sanofi's December 2012 submission, a December 2013 decision is possible). If Sanofi is able to break the “primary care barrier” in GLP-1 with Lyxumia as Aventis and then Sanofi did in insulin with Lantus, that would open up an enormous door for more patients to benefit from GLP-1 therapy. As a reminder – while under 30% of patients in the US alone take insulin, nearly 50% are not at their glycemic target, according to Diabetes Care, suggesting a major opportunity for a combination of drugs to help patients get and stay in control (presumably, some percentage of patients could have better results with GLP-1 and basal insulin than basal insulin alone or inadequately managed MDI). Apidra, Sanofi's rapid-acting insulin, also had a strong quarter with sales reaching €68 million ($89 million), up 25% operationally and up 21% as reported – the quarter was positive as the comparison was fairly easy, given Apidra's supply issues last year. From our calculations, BGStar and iBGStar sales totaled ~€12 million (~$16 million), up 33% as reported from 2Q12. The remainder of Sanofi's Diabetes Division sales came from Amaryl (down 10%) and Insuman (down 3%).

Turning towards Sanofi's pipeline, management recapped the EDITION I results for its U300 insulin glargine formulation that were presented at ADA and the topline EDITION II results that were announced at the same time whereby U300 glargine conferred equivalent glycemic control as Lantus with 21% fewer nocturnal hypoglycemic events – these results were better than expected. Topline results of EDITION III and IV are still expected in 2H13. Consistent with management's previous estimates of regulatory submission in 2014, management announced that it expects to submit its U300 glargine in 1H14 in the US and EU. As a reminder, Lilly/BI announced in July 2013 that they had submitted their new insulin glargine formulation in the EU as a biosimilar. Disappointingly, management did not mention the Lyxumia/Lantus combination device, on which it had promised more information on during its ADA Diabetes Update, but disclosed very little save for an expectation for 1H14 phase 3 initiation. Management also did not mention its biosimilar insulin program, which remains in phase 1. Lastly, management confirmed that topline phase 3 data for alirocumab (the company's PCSK9 inhibitor for hypercholesterolemia) are still expected in 3Q13 (it will be the first company with a PCSK9 inhibitor to report phase 3 results).

FINANCIAL UPDATES

  • In 2Q13 worldwide Diabetes Division sales (Lantus, Apidra, Amaryl, Insuman, BGStar, iBGStar, and Lyxumia) grew a strong 16% operationally and 13% year-on- year (YOY) as reported to €1.6 billion ($2.1 billion). As management remarked during the call, this is Sanofi Diabetes’ 10th consecutive quarter of double-digit growth. This comparison was fairly difficult given the 14% operational and 23% reported growth in 2Q13. In 2Q13, Lantus accounted for 87% of Diabetes Division, which was the same as in 1Q13 and up slightly from 86% in 2Q12. In a quarter where Sanofi’s overall business was lackluster, management pointed to the Diabetes Division as one of the single points of optimism for the company (we recommend viewing CEO Viehbacher’s video about the quarter at sanofi.com).. Management expressed confidence that continued launches for Lyxumia (the company’s once-daily GLP-1 agonist) and potential future contributions of its new U300 insulin glargine formulation (which it expects to submit in the US and EU in 1H14) would continue to drive strong growth in Diabetes.
 

2Q13 Sales (in millions)

Operational/Reported Growth from 2Q12

Reported Growth from 1Q13

Diabetes Division Sales

€1,621 ($2,116)

16% / 13%

5%

United States

€928 ($1,212)

21% / 20%

5%

Western Europe

€266 ($347)

6% / 6%

5%

Emerging Markets

€326 ($426)

18% / 13%

7%

Rest of World (ROW)

€101 ($132)

0.9% / -13%

4%

*USD estimates assume a conversion rate of €1 to $1.3056 USD; ROW consists of Japan, Canada, Australia, and New Zealand.

  • Lantus sales in 2Q13 exceeded €1 billion for the seventh consecutive quarter, coming in at €1.4 billion ($1.8 billion), increasing 18% operationally and 15% as reported from 2Q12. This was a strong increase, though a somewhat easy comparison against 10% growth in 2Q12 in US dollars - the comparison was tougher against the Euro as growth increased 27% in 2Q12 in Euros. Management remarked that 5% growth in Western Europe was still impressive given the economic context there. In the US, SoloSTAR use represented 56% of total Lantus sales, up from 52% in 2Q12, indicating that conversion to SoloSTAR is continuing. Management suggested that the US delay of Novo Nordisk’s ultra-long acting Tresiba (insulin degludec) would help ensure Lantus’ growth in the near future. At the end of May 2013, Lantus held ~80% share of the long-acting insulin analog segment with Novo Nordisk’s Levemir holding the remaining share. Novo Nordisk will report 2Q13 results on August 8, 2013.
  • Lantus once again out-performed Merck’s Januvia franchise, suggesting that Lantus will come out again as the top-performing diabetes drug in 2Q13. As background, the Januvia franchise reached $1.5 billion in revenue for 2Q13, rising 5% YOY – a rebound from its 1Q13 decline of 1%.
 

2Q13 Sales (in millions)

Operational/Reported Growth from 2Q12

Reported Growth from 1Q13

Lantus Sales

€1,409 ($1,840)

18% / 15%

5%

United States

€903 ($1,179)

21% / 19%

5%

Western Europe

€203 ($265)

5% / 5%

4%

Emerging Markets

€230 ($300)

20% / 16%

8%

Rest of World (ROW)

€73 ($95)

11% / -4%

7%

*USD estimates assume a conversion rate of €1 to $1.3056 USD; ROW consists of Japan, Canada, Australia, and New Zealand.

  • Sanofi reported sales of Lyxumia for the first time; 2Q13 sales totaled €1 million (~$1.3 million), and Lyxumia now holds ~10% of the German GLP-1 market share by volume. Sanofi launched Lyxumia in Germany and the UK in March. It is the fourth GLP-1 agonist on the global market behind BMS/AZ’s Bydureon and Byetta and Novo Nordisk’s Victoza. Lyxumia has launched fully in Germany, whereas Sanofi is pursuing a step-wise approach in the UK where marketing has commenced. A full commercial launch is expected later in 2013. In Germany, Lyxumia had gained 8% of the GLP-1 market share by volume in June and 10% in July, 18 weeks after launch (which was roughly equal to the market share of BMS/AZ’s once-weekly Bydureon at that time). Furthermore, Lyxumia received approval in Japan in June 2013, and this approval includes use in combination with basal insulin. Lyxumia is the first GLP-1 agonist in Japan to be approved for this indication. Management noted that this is the first time Sanofi is able to launch a drug in Japan prior to the US. With pricing and reimbursement pressures still in full force in Europe, we believe that Lyxumia’s healthy penetration in its initial launch phases could be indicative of its future success.
  • Years back, Aventis (and later, Sanofi, after the acquisition) broke the “primary care barrier” for insulin with Lantus, and from what we have seen on the functionality of the Lyxumia pen, it seems Sanofi could aim to do the same in GLP-1. At Diabetes UK 2012, we had the opportunity to see the pen: it has only one measured dose and a pull/push action, so there is no twisting or dialing. At first, patients use a green pen with a once daily 10 mcg dose, and then move to a 2o mcg maintenance dose (in a purple pen). Lyxumia is given prior to breakfast or dinnertime. The label allows for adding Lyxumia to orals and to basal insulin. The Sanofi team is promoting use with insulin as a way to obtain better A1cs and weight gain than basal insulin alone, and as an alternative to adding mealtime insulin. We will be curious whether patients (and HCPs) prefer Lyxumia’s simple two-step titration, or Victoza’s flexibility for easier titrating with a dial that allows for dose selection at 0.1 mg increments up to 1.8 mg (albeit all doses beyond 0.6, 1.2, and 1.8 are off-label).
  • Management also highlighted Apidra, Sanofi’s rapid-acting insulin, as it is continuing its recovery after supply issues were resolved in 2012. Apidra sales reached€68 million ($89 million) in 2Q13, a 25% operational increase, a 21% increase as reported from2Q12 and a 3% sequential increase. At the end of 1Q13, Apidra held only 5% share of the short- acting insulin analog market, while Lilly and Novo Nordisk roughly split the remaining share (with Novo Nordisk coming out slightly ahead). For comparison, 2Q13 sales of Lilly’s Humalog grew 2% YOY to $629 million. Novo Nordisk will report financial results for Novolog on August 8.
 

2Q13 Sales (in millions)

Operational/Reported Growth from 2Q12

Reported Growth from 1Q13

Apidra Sales

€68 ($89)

25% / 21%

3%

United States

€23 ($30)

33% / 28%

-12%

Western Europe

€21 ($27)

17% / 17%

11%

Emerging Markets

€16 ($21)

23% /23%

14%

Rest of World (ROW)

€8 ($10)

29% /14%

14%

*USD estimates assume a conversion rate of €1 to $1.3056 USD; ROW consists of Japan, Canada, Australia, and New Zealand.

  • While Sanofi does not directly report BGStar and iBGStar sales, we estimate 2Q13 sales to be ~€12 million (~$16 million), coming almost exclusively from Western Europe. These figures represent a 33% YOY reported increase and a 9% sequential increase.
    • While not discussed on the call, as we understand it, Walgreens intends to stop carrying the iBGStar. We have not heard whether other retailers are following suit. As of today, Walgreens and the Apple Store are both still carrying the iBGStar, though Walgreens at a substantially reduced price ($7.50 from its regular $75; the price at the Apple Store is $100).
    • As a reminder, during AACE 2013, representatives at the Sanofi booth noted that during the conference, Sanofi received 510 (k) from the FDA for the use of the iBGStar and its software with the iPhone 5 and iPod Touch 5. Patients can now officially use a 1”x 2” adapter (already sold by Apple) to bridge the 30-pin connector on the current iBGStar with the smaller portal on the iPhone 5. During the 4Q12 Sanofi management expressed disappointment that the iBGStar was not compatible with the iPhone 5 – while the adapter is a solution, we’ve heard that the size of iPhone/adapter/iBGStar complex makes it more challenging to use (i.e., to tilt it at the correct angle to take a blood sample).
  • Worldwide Amaryl sales decreased 2% operationally (10% as reported) year-over- year to €99 million ($129 million). Consistent with FY2012 and 1Q13, the reduction in sales was driven by poor performance in all regions except Emerging Markets. Specifically, Sanofi cited generic competition in Japan as a driver of negative growth.

 

2Q13 Sales (in millions)

Operational/Reported Growth from 2Q12

Reported Growth from 1Q13

Amaryl Sales

€99 ($129)

-1.8% / -10.0%

5.3%

United States

€1 ($1)

0.0% / 0.0%

--#

Western Europe

€6 ($8)

-25.0% / -25.0%

0.0%

Emerging Markets

€71 ($93)

10.3% / 4.4%

6.0%

Rest of the World (ROW)

 

€21 ($27)

 

-21.2% / -36.4%

 

0.0%

*USD estimates assume a conversion rate of €1 to 1.3056 USD; ROW consists of Japan, Canada, Australia, and New Zealand.

# US sales were €0 in 1Q13

  • Total worldwide Insuman sales were down 3% (operationally and as reported) to​ €32 million ($42 million). For the first time in over a year, the product did not see strong growth in Emerging Markets (the lowest growth in the last year was 29% in both 2Q12 and 3Q12 (on both an operational reported basis), while the highest was 38% in 1Q13 both operationally and as reported). The 27% sequential decline in Emerging Markets sales was unexpected (sequential growth was 0% in 1Q13 and 22% in 4Q12); management did not discuss this performance outcome during the call and we look forward to understanding more about these regions that have prompted significant growth in the past.

 

2Q13 Sales (in millions)

Operational/Reported Growth from 2Q12

Reported Growth from 1Q13

Insuman Sales

€32 ($42)

-3.0% / -3.0%

-3.0%

Western Europe

€23 ($30)

-4.2% / -4.2%

4.5%

Emerging Markets

€8 ($10)

0.0% / -11.1%

-27.3%

*USD estimates assume a conversion rate of €1 to 1.3056 USD.

 

PIPELINE  UPDATES

  • Management reiterated that the FDA’s review of Lyxumia (lixisenatide) is underway. As background, the once-daily GLP-1 agonist was approved in Japan in late June. Management confirmed that a December 2013 PDUFA date is possible in the US, since Sanofi submitted the NDA in December 2012. The FDA has not yet announced whether it will hold an accompanying advisory committee meeting, which seems to have become the norm for type 2 diabetes drugs. Management also highlighted that interim data from ELIXA, Lyxumia’s cardiovascular outcomes trial, was submitted with the FDA application. We will be interested to see how the FDA handles this interim data – as background, J&J submitted interim CVOT data with the NDA for Invokana (canagliflozin), and the question of how to interpret the ambiguous data became a major topic of discussion at the advisory committee meeting. Management stated that ELIXA is expected to complete enrollment by the end of this year, and ClinicalTrials.gov lists a planned completion date of September 2014 (Identifier: NCT01147250).
  • Disappointingly, no updates were provided on either of the Lyxumia/Lantus combination products. During its 1Q13 update , Sanofi announced that it would focus primarily on the fixed-ratio combination product over the fix-flex device (which gives variable doses of Lantus with a fixed dose of Lyxumia; our 1Q13 coverage is available at http://close.cx/Sanofi1Q13). At the time, management explained that the fixed-ratio device’s simpler technology would allow for a faster development timeline; this would give Sanofi a   greater chance of bringing the first GLP-1 agonist/basal insulin product to the US market in the wake of the FDA’s rejection of Novo Nordisk’s Tresiba (and, by extension, Novo Nordisk’s GLP-1 agonist/basal insulin combination product, IDegLira [insulin degludec/liraglutide]).   Management had indicated that it would provide a more complete update on the Lyxumia/Lantus combination product during Sanofi’s ADA Diabetes Update, during which management announced that it expects phase 3 for the fixed-ratio product to begin in 1H14. The ADA call provided little further detail on either combination product (our coverage of the update can be found on page 171 of our ADA Full Report at http://close.cx/ADA2013FullReport). We remain keen to learn more about “lixi/lan” – the reduction in the number of daily injections the combination product would confer could be a significant boon for patients.
  • Management highlighted the data presented for Sanofi’s new U300 insulin glargine formulation at ADA. Full results for EDITION I were presented as a poster, and Sanofi issued a press release announcing topline results for EDITION II during ADA as well. In EDITION I, U300 provided equivalent glycemic control compared to Lantus with 21% fewer people experiencing nocturnal hypoglycemia, and Sanofi states that EDITION II results corroborate these findings. Management highlighted during its Diabetes Update during ADA that EDITION I and II enrolled patients with the hardest-to-manage diabetes (management stated that in both studies, all participants required >42 units/day of insulin at baseline) and that the study utilized the more stringent measure of number of people experiencing hypoglycemia rather than simply hypoglycemic events (for details, see page 12 and 17 of our ADA 2013 Insulin Therapies report at http://close.cx/ADA2013Insulin).
  • On the call, management also announced that EDITION III and IV topline results are expected in 2H13 and that submission is expected in 1H14 (this is consistent with previous guidance of 2014 submission).

 

 

Background Therapy

 

Population

 

N

Estimated Primary Completion

 

CT.gov Identifier

 

EDITION I

Mealtime insulin ± metformin

 

Type 2 diabetes

 

800

 

Completed

 

NCT01499082

 

EDITION II

Oral antidiabetic drugs

 

Type 2 diabetes

 

800

 

 

Completed

 

NCT01499095

 

EDITION III

Non-insulin antidiabetic therapy

 

Type 2 diabetes

 

800

 

October 2013

 

NCT01676220

EDITION IV

Mealtime insulin

Type 1 diabetes

 

500

 

April 2014

 

NCT01683266

 

EDITION JP I

 

Mealtime insulin

Japanese patients with type 1 diabetes

 

 

240

 

 

October 2013

 

 

NCT01689129

 

EDITION JP II

 

Oral antidiabetic drugs

Japanese patients with type 2 diabetes

 

 

240

 

November 2013

 

 

NCT01689142

  • Consistent with previous discussions about positioning the U300 glargine, management again suggested during the call that it would market it as a separate insulin rather than a line extension of Lantus. Management stated that U300 “is not a bioequivalent to Lantus” largely due to the size of the depot injected, which Sanofi maintains helps flatten the PK profile and prolong the PD profile and results in the 21% decrease in nocturnal  hypoglycemia.
  • Other next-generation long-acting insulins include Lilly/BI’s new insulin glargine formulation, Lilly’s novel basal insulin analog, and Novo Nordisk’s Tresiba.
    • Lilly/BI’s submitted their new insulin glargine formulation as a biosimilar to the EMA in July 2013 (for details see http://close.cx/LY2963016EMA). The  companies have not disclosed whether they will also seek a biosimilar designation in the US, though intend to submit in the US by the end of the 2013. The companies have not yet released data on the candidate for competitive reasons, though they may potentially present data in 2014.
    • Lilly’s novel basal insulin analog, LY260551 (PEGylated lispro), remains in phase 3 development, with potential internal readouts of phase 3 data in 2013. In phase 2, this candidate conferred weight loss instead of the usual weight gain seen with insulin – if these results are borne out in phase 3, this would be a major differentiating factor for Lilly. However, phase 2 data also indicated the LY2605541 might result in elevated liver enzymes and non-significant elevated triglycerides. BI terminated its partnership with Lilly on this candidate in January 2013, and Lilly recently expanded the phase 3 program to include a study investigating the potential for flexible dosing (IMAGINE-7), which would certainly help it compete against Tresiba (below).
    • Novo Nordisk’s Tresiba (insulin degludec) is an ultra-long acting basal analog that is approved in Europe, Japan, and Mexico, but received a CRL from the US FDA in February 2013 that called for a pre-approval CVOT. This likely delays a US decision to at least 2017 or 2018 depending on when the CVOT begins (the FDA is allowing Novo Nordisk to file with two-to-three year interim data). Tresiba’s label has a superiority claim for nocturnal hypoglycemia over Lantus as well as an allowance for flexible dosing due to the drug’s flatter PK profile. In the past, Sanofi management has repeatedly assured investors that Tresiba lacked differentiating characteristics on its label.
  • Management did not mention Sanofi’s biosimilar insulin program, which is still listed as phase 1 in the company’s pipeline. The program began in late 2012 and early 2013, and the insulins’ identities are unknown, though management stated they were not biosimilars of Sanofi’s own molecules. This comment lead us to speculate that they may be second-generation versions of Novo Nordisk’s Novolog and Lilly’s Humalog, which have formulation patent expirations of 2017 and 2013, respectively. Sanofi’s interest in the biosimilar arena lends an air of credence to the field, which has so far been surrounded by a degree of uncertainty regarding the FDA’s guidelines for biosimilar approval. Thanks to their established marketing channels, manufacturing expertise, and brand name recognition, insulin heavyweights such as Sanofi and Lilly have a significant advantage in marketing biosimilars compared to companies entering the insulin arena as biosimilar sponsors.
  • During Sanofi’s 1Q13 call, management made a number of strategic comments on the biosimilar market during Q&A. See our Sanofi 1Q13 report for greater detail at http://close.cx/Sanofi1Q13.
  • Sanofi has no other diabetes candidates in its pipeline. In 1Q13, it changed the indication for its phase 1 cathepsin A inhibitor to pulmonary hypertension instead of CV-related complications and deaths in diabetes patients (SAR164653). In 4Q12, it dropped a phase 1 rho kinase inhibitor for diabetic nephropathy (SAR407899).
  • Sanofi is also developing a PCSK9 inhibitor (alirocumab; SAR236553/REGN727) in its cardiovascular pipeline. Management reaffirmed during the call that data from the phase 3 ODYSSEY MONO trial is expected in 3Q13. The trial compares alirocumab to ezetimibe with regards to LDL-lowering after 24 weeks (ClinicalTrials.gov Identifier: NCT01644474). The phase 3 ODYSSEY program is expected to enroll 22,000 patients and will evaluate alirocumab 75 mg and 150 mg injected subcutaneously as a single injection every two weeks – Sanofi appears quite invested in the candidate, as it recently created a PCSK9 Development and Launch Unit. While  this is not a diabetes-specific drug class, many patients with diabetes would certainly benefit from cholesterol-lowering agents. KOLs have remarked that based on current data, PCSK9 inhibitors could have the potential to be as potent as statins (if not more so). Sanofi has previously   expressed the expectation to launch alirocumab in 2015 if cardiovascular outcomes results are not required  pre-approval.
  • Sanofi so far appears to lead the race to be first to market in the PCSK9 inhibitor class. Amgen has a candidate in phase 3 (AMG 145) for which it expects readouts of registrational phase 3 trials in 1Q14. Roche (RG7652), Pfizer (PF-04950615), and Lilly (LY3015014) all have candidates in phase 2, and Pfizer has an additional candidate in phase 1 (PF-05335810).

QUESTIONS AND ANSWERS

Q: Can we get a sense from you on how you see the positioning for U300? Do you think that’s going to be an opportunity for you to move patients who are taking the double-dose Lantus today or do you see it as largely a new patient opportunity?

A: In terms of the U300, this is a next generation insulin. This isn’t for a sub-segment of the population. We know that there tends to be, with all insulin products, somewhat of an under dosing, because even though hypoglycemic events are rare, they can still sometimes have an impact on caution and dosing. So, we believe that all insulin patients will effectively use U300. And so, we would be actively seeking to switch Lantus patients as well as other analog patients to U300. This is a brand new product that we believe will be for all patients.

Q: Obviously, it was a weak quarter and guidance was low, and I’m wondering how this all happens at once, where the midpoint of earnings drops by a full 6%? And can you confidently say that the outlook is better from here?

A: […] Diabetes continues to do well; the Genzyme business is doing phenomenally well. You look at a lot of our regions in Asia, Africa, and Middle East for example. […] I think the Lyxumia launch has gone well.

Q: Could you give us a bit more of a roadmap of how you can get towards 5% growth? Because the moment the Diabetes Care business is doing well, but you have some issues in terms of tail products declining

A: So let’s take the growth platforms, I think Diabetes is growing at around 16 to 17% versus our high single digits elsewhere, where we’re clearly easily surpassing that. Firstly, I don’t see anything that is really slowing that down, clearly the delay of degludec in the US only helps us, plus we’ve got the launch rolled out. We’ve only launched Lyxumia really in Germany and the UK. Now we have a roll out in Japan and the rest of Europe and are expecting an FDA decision towards the end of year. […] So, with the roll out of Lyxumia, again, I would expect that other innovative products like that would pick up. If we can simply get back to performance, where some of our competitors are, who were able to do better than us, despite whatever macroeconomic conditions are around – and there’s no reason why we can’t – then I don’t see why we couldn’t improve that growth rate again.

Q: On SG&A, a number of competitors, particularly in Diabetes have made it clear that with the new entrants coming into the market and also with a number of prior entrants significantly stepping up marketing spend, that investment is needed simply to stand still  in that market. So, can you tell us, given the investment that you’ve made in 2Q13, is that to cover the Lyxumia launch with further investments going toward stand still? And what do you think you need to do in Diabetes versus spending on SG&A going forward?

A: On Diabetes, I would argue that investing at the standstill would not really correspond to 16% growth  in sales. So, I think we continue to invest, because we believe this to be one of the biggest markets anywhere in the world. We have an opportunity to launch some new products, notably with Lyxumia, and we’re preparing to prelaunch U300. It is true that there is a higher spend elsewhere, but remember there are also segments in this market. We’re not really competing with the people who are duking it out in the DPP-4 market as an example. Even in the GLP-1 class, Victoza really is an add-on to orals, whereas Lyxumia is looking at use in combination with Lantus. So, we’re not necessarily even going after the same patients on the GLP-1s. Yes, Novo has put some more money behind Levemir, but we’ve been beating Levemir in our market share for years and years now, and I don’t think that’s going to change. I think you’ll see some investments certainly in the emerging markets because of the huge opportunity there. We have Insuman and our AllStar reusable pen launching, but I think when you look at the sales growth there, the Diabetes investment is certainly accretive to the bottom line. As it is, if you actually benchmark us, we are actually probably the most effective investment company in this industry. If you look at the level of sales, the spend that we have, we are probably getting a better return to the point where you could potentially make an argument, in some markets at least, that we have an underinvestment in that market, but again I believe in the investment we make will be earnings enhancing.

Q: A quick one on R&D and PCSK9. Roche announced last week that it would deemphasize their PCSK9 because of IP issues [Editor’s note: in Roche Q&A, management denied that this was the case – please see http://www.closeconcerns.com/knowledgebase/r/626cc479for details]. What is your take on that development or IP questions?

A: On Roche and the PCSK9, I think we would argue they were just simply late to the game here. We certainly don’t see any issues with our PCSK9, IP, or any other front. This is largely a race, at this point, with Amgen and ourselves. You’ve got other companies like Pfizer who are coming in with a slightly different approach who will come later in the game, but with a potentially different molecule. So, now we are absolutely bullish on our PCSK9. I think one of the things that people might forget in all of this, one of the biggest questions is how many people really want to get injected for high cholesterol? And one of the most interesting things is that we obviously have a big experience with our diabetes population here. And in actual fact, if I look at the rate of recruitment that we have had and a lot of the patients that we said we have done, there is actually quite a high willingness on this front. So, I actually think that there is going to be quite a significant product. I mean, we have to get through phase 3, but we’ll have our first three results late in the third quarter. Remember, there is a group of people walking around on the planet that have a genetic mutation that actually simulates this drug and so I think we also have a reasonably high level of confidence on the safety and tolerability of the drug.

 

-- by Jessica Dong, Manu Venkat, Nina Ran, and Kelly Close